Thursday, 8 November 2012

Week 2_Task 1_ The 10 Media Forms

1. Primitive Media


Written media is defined as any words, events, message or thoughts written or recorded on a surface. Writing needs to be more explicit, since obscurities and misunderstandings cannot be removed immediately. People feel more committed to what they write because of the potential permanence of the written communication. Self-correction is eliminated through editing in writing. 



2. Film Media


'Film' encompasses motion pictures as individual projects, as well as the field in general. The name comes from the photographic film also called filmstock, historically the primary medium for recording and displaying motion pictures. Many other terms exist—motion pictures or just pictures, the silver screen, photo-plays  the cinema, picture shows, flicks—and commonly movies.


3. Digital Media


Digitized content in the form of text, graphics, audio, and video. It has to be able to transmitted over internet or computer network



4. Printed Media


Print media is one of the oldest and basic forms of mass communication. It includes newspapers, weeklies, magazines, monthlies and other forms of printed journals.The contribution of print media in providing information and transfer of knowledge is remarkable. Even after the advent of electronic media, the print media has not lost its charm or relevance. Print media has the advantage of making a longer impact on the minds of the reader, with more in-depth reporting and analysis.



5. Art as Media




Art as media form is a traditional categories of art. It can be presented as a sculpture, painting, drawing, or any art form in the sense of abstract, historical or informative purposes. Usually art as media in the previous time has historical value in the masterpiece.


6. Broadcast Media


Broadcasting is the distribution of audio and video content to a dispersed audience via any audio or visual mass communications medium, but usually one using electromagnetic radiation (radio waves). The receiving parties may include the general public or a relatively large subset thereof. Broadcasting has been used for purposes of private recreation, non-commercial exchange of messages, experimentation, self-training, and emergency communication such as amateur (ham) radio and amateur television (ATV) in addition to commercial purposes like popular radio or TV stations with advertisements.


7. Electronic Media



Broadcast or storage media that take advantage of electronic technology. They may include television, radio, Internet, fax, CD-ROMs, DVD, and any other medium that requires electricity or digital encoding of information. The term 'electronic media' is often used in contrast with print media.


8. Spoken Media


Spoken Media specializes in publicity, marketing and distribution strategy for documentary films.  We can navigate you and your film from rough cut to distribution and beyond. We are marketing strategists. And storytellers. Communicators. Connectors. Listeners. Linkers.​


9. Written Media

Written media is defined as any words, events, message or thoughts written or recorded on a surface. Writing needs to be more explicit, since obscurities and misunderstandings cannot be removed immediately. People feel more committed to what they write because of the potential permanence of the written communication. Self-correction is eliminated through editing in writing. 


10. 


Hypermedia, a term derived from hypertext, extends the notion of the hypertext link to include links among any set of multimedia objects, including sound, motion video, and virtual reality. It can also connote a higher level of user/network interactivity than the interactivity already implicit in hypertext.





References:
http://ezinearticles.com/?What-is-Digital-Media&id=2864414
http://www.businessdictionary.com/definition/electronic-media.html

Week 1_Task 2_ Media Use in my MIND

Multimedia is media and content that uses a combination of different content forms. The term can be used as a noun (a medium with multiple content forms) or as an adjective describing a medium as having multiple content forms. The term is used in contrast to media which only use traditional forms of printed or hand-produced material. Multimedia includes a combination of text, audio, still images, animation, video, and interactivity content forms.

    Multimedia is usually recorded and played, displayed or accessed by information content processing devices, such as computerized and electronic devices, but can also be part of a live performance. Multimedia (as an adjective) also describes electronic media devices used to store and experience multimedia content. Multimedia is distinguished from mixed media in fine; by including audio, for example, it has a broader scope. The term "rich media" is synonymous for interactive multimedia. Hypermedia can be considered one particular multimedia application.

    There are different types of Multimedia. Multimedia marketing is a marketing draw near with the aim of uses media other than the in black and white word to communicate a marketing message. Examples of multimedia formats include audio, capture on tape, and the function of photography or sideshows. Multimedia could be deployed in a variety of ways as well as both off-line and online. With the growth of the Internet, the function of multimedia as a marketing vehicle will go on with to grow by the side of an arithmetical rate. The record extensions commonly used to lay up multimedia documentation: MOV, MP4, FLV, M4A, 3GP, TORRENT, WMV, etc.

    Besides that, multimedia finds its application in various areas including, advertisements, art, education, entertainment, engineering, and scientific research. Multimedia is heavily used in the entertainment industry, especially to develop special effects in movies and animations. Multimedia games are a popular pastime and are software programs available either as CD-ROMs or online. Some video games also use multimedia features. In the Arts, there are multimedia artists, whose minds are able to blend techniques using different media that in some way incorporates interaction with the viewer. In Education, they are useful for recorded or broadcast lectures, bringing in an expert speaker from a distant location, demonstrating processes that learners may not otherwise have the opportunity to see (such as a rare surgical technique), demonstrating techniques that learners will have to try themselves later (such as setting up laboratory equipment), recording students' performances to enable feedback and promote reflection, bringing the real world into the classroom. Multimedia is used to produce computer-based training courses and reference books like encyclopaedia and almanacs. Edutainment is an informal term used to describe combining education with entertainment, especially multimedia entertainment. Besides that, Software engineers may use multimedia in Computer Simulations for anything from entertainment to training such as military or industrial training. Multimedia for software interfaces are often done as collaboration between creative professionals and software engineers.

    In the Industrial sector, multimedia is used as a way to help present information to shareholders, superiors and co-workers. Multimedia is also helpful for providing employee training, advertising and selling products all over the world via virtually unlimited web-based technologies. In Medicine, doctors can get trained by looking at a virtual surgery or they can simulate how the human body is affected by diseases spread by viruses and bacteria and then develop techniques to prevent it.

    Why use multimedia? Nowadays, video, audio and multimedia offer powerful means of communication. They are very good for showing what things look like, how they move and how they change, keeping an audience's interest, establishing personal contact, establishing the identity and academic credibility of a speaker, communicating the speaker's enthusiasm for the subject. Moving pictures are excellent for showing how things change or how something is done, for establishing a context for information (such as a landscape or a working environment) to make it easier for an audience to relate to what you are saying.

Wednesday, 7 November 2012

Introducing Myself_Me_Samuel Ku

NAME               :  Ku Yeong Lun, Samuel
ID                     :  1102701981
E-MAIL             :  samuelku89@hotmail.com
HOMETOWN      :  Ampang, Selangor
SCHOOL            :  Multimedia University
COURSE            :  Faculty of Creative Multimedia
YEAR                :  Gamma
HOBBY              :  Dancing / Swimming

Wednesday, 31 October 2012

Week 1_Task 1_ Definition Explore

These are some of the meanings that regrading to Media Anthropology Terms:

1. Cross-Disciplinary Studies- A study
that explains elements of one discipline in terms of another. 


2. Inter-Disciplinary Studies- A studies that incorporates concepts from multiple disciplines to form a more coherent research.
 It is a process of answering a broad question by a single academic major or profession answer.


3. Transdisciplinary- It has the strategy to cross many disciplinary boundaries to create a newer, more holistic approach, and form a new knowledge. It pertaining to or involving more than one discipline.


4. Qualitative research- A method of inquiry to investig
ate the social sciences to further understand the human behaviour and why and how behind them. It's also a method of advertising research that emphasizes the quality of meaning in consumer perceptions and attitudes.


5. Ethnographic research- Ethnography means "portrait of a people." It's a type of qualitative research aimed to study the cultural influence on human behaviour. This social science research method, closely associated with the fields of anthropology and sociology, though not exclusive to them, provides a detailed description of a culture from the viewpoint of a researcher who brings both inside and outside perspectives.



References:

http://en.wikipedia.org/wiki/Disciplinary
http://www.waldenu.edu/Degree-Programs/Bachelors/33102.htm
http://dictionary.reference.com/browse/transdisciplinary
http://wagner.nyu.edu/leadership/publications/files/Qualitative_Research.pdf
http://www.adup.com/new/adup_ad_defs.html
http://www.ehow.com/facts_5519812_meaning-ethnographic-studies.html